Comments on: BEA Digital Evolution or Revolution?

By: Book Expo America: From Someone Who Wasn't There - by Joanna Penn | The Creative Penn

Sat, 06 Jun 2009 08:31:38 +0000

[...] Simon & Schuster digital book promotion “We find out what type of website the author has, how many names are in the author’s database, [...]

By: BEA 2009: A Bit of Deja Vu All Over Again | Booksquare

BEA 2009: A Bit of Deja Vu All Over Again | Booksquare — Mon, 01 Jun 2009 21:38:52 +0000

[...] digital marketing and success. In a continued misuse of the “viral” marketing meme, one publisher declared it doesn’t work. I’d ask, “Did you have a call to action? Did you make it easy for the viewer of the [...]

By: Marisa

Marisa — Mon, 01 Jun 2009 10:26:37 +0000

Maria – I think I had a moment of clarity after talking with Seth Gershel. This is an evolution. And evolution is something that happens over time. Granted, in this day and age, time is relevant and things do happen at the speed of light. But Seth also said that readers, true readers, are looking for the experience. They want to read the book. And if comes to them digitally or in paper form – they’re still going to read the book. I read both digital books and paper books and I love both experiences. Given that, I have to say, that actually ‘holding’ a book is an experience I enjoy and will continue to enjoy.